Successful Business in Today’s Economy by Blogging & Social Media

Successful businesses in today’s economy have created a strong online presence by merging their blogs with social media, including Facebook, Twitter, YouTube, & LinkedIn as the major places.

Having your business online is extremely important, as there are approximately 1.6 billion users of the web and with these statistics instead of being the needle in a haystack, you want to have your business up front and ready to rock and roll.

Remember how we used to look in the phone book & Yellow Pages to find a business that would fulfill our need. Whether it is in the same city or across the world, now, most people hop online to find what they are looking for.

Business blogging is the first key, it’s the main hub. From there reaching out through social networking helps create a personal bond, which is very important. Remember how you will drive across town to go to this restaurant that treats you like royalty, even when you could go down the street. It’s all about building relationships mixed with outstanding services & products. These are the keys to thriving in today’s economy.

You have to go the extra mile to win customers and keep them! We here at EWebbMM understand this and can help create an online presence to help drive traffic to your doorstep. Just be sure to give your customers the best care and they will continue to return!

CoraLyn Hughes

3 Reasons Why Companies Twitter

You’ve heard all the fuss about Twitter and wonder what can an entrepreneur, a large company, mid-size/small business or a solopreneur (where you are your business) can gain from using Twitter?

#1 – Building Followers

The other day we heard an interesting story of a company called Kogi Korean Barbecue. They have a truck that drives throughout the Los Angeles area catering to night-time customers that want food to come to them. Due to traffic and other unforeseen delays they were not always in the same place at the right time.

They started to think Outside-The-Box… a light bulb went on and they started using Twitter to add up-to-date information on where they were at, going to be next and if there was a delay. Doing this they have created a following of over 31,000 in their niche and have grown their business.

#2 – Customer Service

You’re thinking how do you use Twitter for customer service? We here at EwebMM know how to keep an eye on what people are saying about your company or you on Twitter. Whether this is positive or negative feedback, both are important in responding to.

ComCast was keeping an eye on what people had to say about them and wanted to improve their customer relations. Their goals of wanting to listen to the feedback and help their customers in any way they could really improved their customer relations right there and then. They now have over 22,000 followers and are showing their customers they care!

#3 – Finding Prospects – Leading To Sales

Through Social Media it is about growing and building relationships. Some people all they do is market and push their products constantly. It’s kind of like being in the store and the customer service person keeps suggesting this product or another. You just want them to go away.

First it is important to pinpoint your potential customers by finding out the prospects that need a solution to what your product or service is offering. Then engage people, offer a solution, run contests & offer coupons. As you do this, people will retweet your offers & contests and this can grow exponentially driving more business & sales to you via Twitter followers and email sign-ups on your website.

Recently SoupPlantation and Sweet Tomatoes restaurants launched a social media campaign.

The goals of their program is to increase customer loyalty, drive store traffic & raise the general level of conversation surrounding the brand online through promotions, coupons & customer service.

Many entrepreneurs & businesses are turning to social media in helping bring in new business and take care of their existing business, they all understand why social networking & why using Twitter is so important.

CoraLyn Hughes

Social Media Marketing can be for Brick and Mortar Businesses

In an economy where small business is fighting to stay alive, Social Media Marketing can be effectively leveraged for brick and mortar business. It’s too many times that we look at social media marketing as a playground for kids to hang out. Most social media platforms are actually garbage. Yep, you heard it here first. If I were to have the ideal social media platform built, it would be more responsive, more efficient and it would definitely have a category to focus on the brick and mortar business owner.

Here’s the deal. Social media marketing is about relationships and interaction. With this in mind, where are you spending your marketing budget? Let’s try a tougher question, where are you spending your marketing budget for relationship marketing?

Ahh, got ya on that one right? Most business owners will say, “I spend advertising dollars on the yellow pages, the newspaper, radio and maybe television. But it’s rare if you hear a business owner say, “My marketing dollars are invested in Web 2.0 SEO Social Media Marketing.”

Imagine, business owners who would actually spend money on targeted marketing placement instead of the marketing placement that is subjected to random exposure, like most brick and mortar business owners do today.

Mint Social Media Marketing

I discovered a method of social media marketing for brick and mortar businesses, which I have dubbed “Mint Social Media Marketing.” You see, there is your average social media marketing and management and there is Mint Social Media Marketing and Management.

Mint is simply your ability to to be like an ATM machine in your marketing or, like the US Mint. Which would you rather own? That’s right. An ATM machine has random people coming to it, day in and day out, taking from it but rarely every putting anything into it.

The US Mint only has the top people depositing their money and they put more in, than they take from it.

So, would you like the social media marketing for your brick and mortar business to be an ATM drainer, or a Mint money maker? If you chose the mint, then it is time you begin to build a strategy for a full scale social media, relationship marketing campaign for your Brick and Mortar business. In this section of our site, I will be posting many articles that talk about this topic but don’t allow the social media marketing spider web take you hostage.

Here’s what I mean. Social Media Marketing Campaigns can be very time consuming and we want our message or website to be shown on as many of those locations as possible. If you are spending too much time in one location, then you are simply doing what you are currently doing in your existing business… standing in one place!

It is important to have team that has experience, the exposure and the reach to create a strategic social media marketing campaign for your brick and mortar business. I was even one of those who fell into the trap of doing all of this work on my own. Then I engaged with CoraLyn Hughes, our executive virtual assistant, Mike Silva our Lead Project Manager and Paul Counts our SEO Specialist. Together we are able to create a dominating social media marketing campaign for our own businesses as well as, our clients online and brick and mortar businesses.

You see, when you have the team in place, the sky’s the limit. When you are a lone wolf, you have lonely social media experiences. Check it out, click the green box at the top right of this site, then, when you reach the next page, click the green report button and look through all of our other media and resources that can help YOU NOT lose business this year.